This great article was written by Susan Payton, Egg Marketing & Communications . Susan is spot on in revealing the things businesses tend to skimp and why they shouldn't!
As small business owners, we’re all strapped for cash and we hate spending unnecessarily. That being said, not everything should be DIY (do-it-yourself). Sometimes trying to save money and do things yourself costs you more in lost time and lost business than you saved in cash.
Consider handing these over to the experts:
1. Business Cards
Sure, Vistaprint and other sites have free templates you can customize to create your own business cards, but do you really want to use a template that hundreds of other companies have also used? The point of your business card is to stand out and be memorable – and you simply can’t do that with a cut and paste template.
Alternative: Good designers can be cheaper than you’d expect. Especially if you choose a relatively new freelancer (perhaps a college student) or use a crowd-sourcing tool like 99designs. You can also save by bundling several projects together, such as your business cards, brochures and direct mailers.
2. Website
While you no longer have to be a programmer to design a good website, you still should have some sense for design and layout. Content management systems (CMS), while useful tools, don’t make it foolproof to goof up on your website design. And with basic CMS functions, you may not know about more advanced features that let you add in descriptions and metatags.
Continue reading this post on Small Business Trends.
1. Business Cards
Sure, Vistaprint and other sites have free templates you can customize to create your own business cards, but do you really want to use a template that hundreds of other companies have also used? The point of your business card is to stand out and be memorable – and you simply can’t do that with a cut and paste template.
Alternative: Good designers can be cheaper than you’d expect. Especially if you choose a relatively new freelancer (perhaps a college student) or use a crowd-sourcing tool like 99designs. You can also save by bundling several projects together, such as your business cards, brochures and direct mailers.
2. Website
While you no longer have to be a programmer to design a good website, you still should have some sense for design and layout. Content management systems (CMS), while useful tools, don’t make it foolproof to goof up on your website design. And with basic CMS functions, you may not know about more advanced features that let you add in descriptions and metatags.
Continue reading this post on Small Business Trends.
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